If you want your business to become visible and find a reach amongst its target customers/clients/consumers, you must have a trademark. But there are times when this trademark (logo, name etc.) is copied by businesses out to make a quick buck by selling product copies. In such cases, they try to fool the public by copying an established trademark. This is why a trademark needs to be protected and you need to hire a reputed firm offering trademark registration services. But before you hire a trademark attorney, you must keep the following factors in mind:
1. Proven Track Record
The firm you choose to do business with must have a sufficient experience in protecting the trademark of businesses across various domains. This is important because the firm needs to understand your business, the target market and your competitors and the various threats to your business in order to work out air tight protection for your trademark. This is only possible if the firm has extremely experienced trademark attorneys on its rolls who know the ins and outs of trademark registration and protection.
2. Expertise in Handling Trademark Violation Cases
Even if you have gone through the trademark registration process and have a watertight trademark in place, there might be a case wherein an entity has infringed your trademark. This could happen even in cases where you have international trademark registration. So, you must make sure that your trademark advocate can help fight your case in domestic markets and has the contacts to help you even in international markets. This is important and you must discuss the same in your meeting with the firm’s executives.
3. End to End Services
Design patent consultants like Mynyx Consulting offer end to end services including registration of patent, design, trademark, copyright, innovation amongst others. It is important because you will need many of these services as you go along. You don’t want a situation where you are working with different firms for different needs. This is confusing and counterproductive. When you are thinking about hiring a firm, make sure it offers all the services you need currently and also those which you might need in the future.
These are just some of the many factors you must keep in mind before hiring a firm offering trademark registration services. This ensures you work with people who know their job inside and out.